USMC Applications Sometimes a good headline in print turns into a national TV spot. “We don’t accept applications, only commitments” was used to demonstrate that the Marines accept nothing less than devotion and hard work. Not everyone can be a part... video
Self Promotion A few years back, we cut a fun little YouTube video for Verizon. It was their first effort into the “viral” video arena. It was called “Me and My Cell Phone”. We found a lot of negative and positive... video
Life as a Marine (part 3 of 3) Becoming a proud member of the world’s most elite fighting force is one of the hardest, most challenging things a man (and woman) can do. To become a Marine is to become a Warrior. The first to fight for... video
White Bay need copy video
4G WOMAN With the launch of Verizon’s powerful 4G LTE network, we set out to shoot a bunch of Lightning Fast video segments to relate to how fast and powerful 4G LTE can be. Since we couldn’t really “show” the speed... video
Life as a Marine (part 2 of 3) Becoming a proud member of the world’s most elite fighting force is one of the hardest, most challenging things a man (and woman) can do. To become a Marine is to become a Warrior. The first to fight for... video
altoids The Curiously Strong Mint. One of the most fun brands you could ever work for was Altoids. We were given total conceptual freedom to be quirky and odd. As you can imagine, the ads wrote themselves. From speaking to... Print
K&K Trucking need copy video
DJ Lammers need copy video
Star Wars the Clone Wars The new season premiere was coming. The season was expected to be darker and more sinister, with some really bad villains where the good guys were now on the run. So, we came back with Hunter vs. Hunted. We... Digital
Northface The ask here was to position The North Face fall & winter outerwear to the Youth market. Their ask was to focus on vests, thermal wear and winter jackets. The easy idea would be to show the target market... Print
Total Drama Island One of CN’s most successful teen series to date, Total Drama. We were asked to create two banner campaigns. The first was a Total Drama Marathon featuring all the episodes. So, we did banners featuring the three most common... Digital
Small Biz Testimonials We pitched Verizon Business to go out and show real stories of real small businesses using Verizon technology. We wanted the stories completely unscripted and real. A day in the life video story, shot documentary style, showing how a... video
ParkWhiz need copy video
Wedgies Cartoon Network decided to shoot their own short videos and cartoons of all sorts. Just plain weird stuff. The came to us looking for a place to house all the video content. Digital
brady bunch While at Leo Burnett in Chicago, I found this little hidden treasure theater company that allowed you to bring your own beer and watch live Brady Bunch episodes every Friday. It became a regular event for me and my... Print
Ben Ten Cartoon Network’s first live-action movie based on the cartoon series Ben10. We were asked to do rich media placements featuring video shots from the movie. We created in-game character profiles, video clips, an interactive game and contest. Digital
Writer Response A few years back, we cut a fun little YouTube video for Verizon. It was their first effort into the “viral” video arena. It was called “History of the Cell Phone”. We found a lot of negative and positive... video
ATL Thrashers Well, unfortunately, the struggling NHL franchise Atlanta Thrashers have departed our great city for the Great White North. At Moxie, we pitched them on a very smart campaign to try and stir a ruckus in the city of Atlanta.... Print
Me and My Cell Phone Verizon Wireless asked us to do a “viral” video for YouTube. This was their first effort experimenting on YouTube. So, we went lighthearted with this video showing the history of a guy and his cell phone and how technology... video
4G FISHING With the launch of Verizon’s powerful 4G LTE network, we set out to shoot a bunch of Lightning Fast video segments to relate to how fast and powerful 4G LTE can be. Since we couldn’t really “show” the speed... video
The small business with the best technology rules When you’ve got Verizon technology helping power your small business, you’re unstoppable. You’re connected to your office 24/7. You’re getting info, downloads, faster. You can do face-to-face meetings from virtually anywhere in real time. And when you’re doing all... Print
Hotspot Hunters HP came to Moxie and asked for us to promote their new HP laptops with broadband access built-in. So, wherever there is a cell signal, the HP laptop can get internet. No more hunting for WiFi hotspots. We came... video
4G GUMBALLS With the launch of Verizon’s powerful 4G LTE network, we set out to shoot a bunch of Lightning Fast video segments to relate to how fast and powerful 4G LTE can be. Since we couldn’t really “show” the speed... video
Brain Rush Cartoon Network was launching a non-cartoon game show series that put kids in very high-pressure situations where they had to focus and answer simple questions for points. In one episode, they put kids on a rollercoaster and forced them... video
e-machines An old campaign, but a good campaign in my opinion. eMachines was a small, affordable computer that hit the market just as Apple computers were beginning to dominate the airwaves with absolutely breakthrough advertising and branding. We couldn’t compete... Print
The Shaolin Center Doing local ads is one of the most fun things you can do in advertising. This Las Vegas martial arts gym asked us to do something to promote women’s self-defense classes. We replied back “You want us to tell... Print
Life as a Marine (part 1 of 3) Becoming a proud member of the world’s most elite fighting force is one of the hardest, most challenging things a man (and woman) can do. To become a Marine is to become a Warrior. The first to fight for... video
Unnatural History The new CN series was a live-action mystery adventure about a boy raised around the world who moves back to the US and solves capers with his cousins. The catch is, as worldly as he is, he cannot acclimate... Digital
The Weather Channel Simple campaign for Weather Channel featuring their desktop weather. No major messaging here. Just simple executions featured in banners at WeatherChannel.com to show the benefits of downloading the the application for 24/7 weather alerts. Digital
Employee of the Month need copy Print
USMC The United States Marine Corps is historically known for three major elements: Honor, Courage and Commitment. Period. If America has a Samuri culture it is found within the men and women who step forward to become US Marines. Every... Print
MGM Grand Alternative Sports World Championships These were duratran posters within the MGM Grand resort. The ask was fairly simple from the client: tell people we’re hosting an X Games “like” event. The cool little nugget was that over 21 nations... Print
Paris Las Vegas When you’re in Vegas, you gamble. When you come to Paris Las Vegas, you come for the faux-culture and to gamble. Enter the 2-for-1 slots promotion. We took a usually boring in-casino promotion and made something fun out of... Print
Boyscout With the launch of Verizon’s powerful 4G LTE network, we set out to shoot a bunch of Lightning Fast video segments to relate to how fast and powerful 4G LTE can be. Since we couldn’t really “show” the speed... video
Jenn air Spec work for JENN-AIR while I was at Leo Burnett. Although the client chose another direction, this campaign made it to the final round and caused the client much discussion. To this day, I like the headline-driven campaign that... Print
Can You Find Me Now? At Moxie, we had fun playing with the Verizon Wireless “Test Man” in real life scenarios doing live stunts. This was the third in our series where we went to Charlotte, NC at Lowe’s Motor Speedway for a major... video
Greenbay Packers This is my one Portfolio Center campaign that still remains in my book. I still think the concept and writing is solid. We were asked to write for an organization we “severely disliked”. I am a die-hard New England... Print
Oceana While at SKG Las Vegas, Ted Danson’s environmental group, Oceana, came to us wanting a print awareness campaign for Vanity Magazine. They wanted us to raise awareness of how the Pacific Ocean and pollution were affecting marine life. So,... Print
4G WEIGHT LIFTING With the launch of Verizon’s powerful 4G LTE network, we set out to shoot a bunch of Lightning Fast video segments to relate to how fast and powerful 4G LTE can be. Since we couldn’t really “show” the speed... video
ahsin Billboard campaign for a pan-Asian restaurant in the Paris Las Vegas resort. It was a fun photo shoot and fun client. They asked for quirky and fun. So, we dove into 1960’s Japanese monster movies as our inspiration. Print
Yellow Dog Fly Fishing need copy video